On October 1, 2011, businesses and creative industries won a major intellectual property battle. In an effort to impose international regulations on trademark and copyright infringements and prevent intellectual property theft, the United States, Australia, Canada, Japan, Morocco, New Zealand, Singapore, and South Korea entered into the Anti-Counterfeiting Trade Agreement.

One user wrote on Gap’s facebook page, “This is the worst idea Gap has ever had. I will be sad to see this change take place.